As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior …, subjective norm, and accessibility factors positively influenced perceived usefulness. This study suggests that tourism …

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word …