Narrow search
Showing 1 - 10 of 7,772
Cover Image
Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
Cover Image
Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Cover Image
Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Anja Corduan untersucht, inwieweit die in der Wissenschaft argumentierten Kommunikationsansätze für Social Media pauschale Gültigkeit beanspruchen können und ob diese kulturellen Besonderheiten unterworfen sind. In der vergleichenden Studie werden die USA, Deutschland und China analysiert,...
Persistent link: https://www.econbiz.de/10014019882
Cover Image
The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Cover Image
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela; Ali, Omar - In: International journal of electronic marketing and … 14 (2023) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Cover Image
Facebook ad engagement : a cross-cultural analysis
Sharma, Kavita; Lulandala, Emmanuel Elioth - In: Global business review 25 (2024) 4, pp. 1047-1073
Persistent link: https://www.econbiz.de/10015163003
Cover Image
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Cover Image
Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, … - In: Journal of international consumer marketing 31 (2019) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10012200708
Cover Image
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison; Brouthers, Keith D. - In: Journal of international marketing 29 (2021) 4, pp. 22-44
Persistent link: https://www.econbiz.de/10012660725