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Global social media usage : insights into reaching consumers worldwide
Singh, Nitish
;
Lehnert, Kevin
;
Bostick, Kathleen
- In:
Thunderbird international business review
54
(
2012
)
5
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009616180
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2
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
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3
The booming eSports market : a field day for fans
Lehnert, Kevin
;
Walz, Anna
;
Christianson, Ryan
- In:
The journal of business strategy
43
(
2022
)
2
,
pp. 122-128
Persistent link: https://www.econbiz.de/10013392214
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