Similar Search Results

Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic

Akar, Ezgi - In: Journal of internet commerce 20 (2021) 3, pp. 371-401

Persistent link: https://www.econbiz.de/10012549667

Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki

Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 15-23

Persistent link: https://www.econbiz.de/10012157024

From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing

Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - In: Services marketing quarterly 45 (2024) 2, pp. 153-181

Persistent link: https://www.econbiz.de/10014566256

A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

Customer segmentation by web content mining

Zhou, Jinfeng; Wei, Jinliang; Xu, Bugao - In: Journal of retailing and consumer services 61 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012581924

Emerging segmentation practices in the age of the social customer

Canhoto, Ana Isabel Domingos; Clark, Moira; Fennemore, Paul - In: Journal of strategic marketing 21 (2013) 5, pp. 413-428

Persistent link: https://www.econbiz.de/10009781110

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326

Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916

Persistent link: https://www.econbiz.de/10010436999

Segmenting emerging markets based on consumer responses towards social network advertising

Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277

Persistent link: https://www.econbiz.de/10011867249