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Born for marketing? : the effects of virtual versus human influencers on brand endorsement effectiveness : the role of advertising recognition
Deng, Fengyi; Tuo, Muyuan; Chen, Si; Zhang, Zichen - In: Journal of retailing and consumer services 80 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015114723
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How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? : the role of information co-ownership, vulnerability, and privacy cynicism
Chen, Si; Wu, Yajun; Deng, Fengyi; Zhi, Kuiyun - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303220
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Social media opinion leaders and information diffusion of crowdfunding projects : evidence from China
Zhao, Liang; Sun, Zhe; Chen, Si; Gugnani, Ritika; … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015101087