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Handbook of social media management : value chain and business models in changing media markets
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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Social networking websites : who survives?
Mangani, Andrea
- In:
Applied economics
49
(
2017
)
48
,
pp. 4885-4896
Persistent link: https://www.econbiz.de/10011844812
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2
Snapvertise : Nutzung, Benefit und Potenzial von Ephemeral-Media-Marketing in der Werbe- und PR-Arbeit : Projektbericht
Schmidt, Ralph
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011660413
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3
Crossmedialität im Journalismus und in der Unternehmenskommunikation
Otto, Kim
(
ed.
);
Köhler, Andreas
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848702
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4
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
5
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
Saved in:
6
Making media management research matter
Murschetz, Paul Clemens
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 17-28)
.
2017
Persistent link: https://www.econbiz.de/10011662273
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7
Medienmanager im Partizipationsdilemma
Ehlers, Annika
;
Rau, Harald
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 299-319)
.
2014
Persistent link: https://www.econbiz.de/10010440811
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8
Using brand equity to model ROI for social media marketing
Shay, Ronen
;
Van Der Horst, Morgan
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
Saved in:
9
The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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10
Global mistrust in news : the impact of social media on trust
Park, Sora
;
Fisher, Caroline
;
Flew, Terry
;
Dulleck, Uwe
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10012313886
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