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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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Social Media als Management-Herausforderung : Ansätze zur erfolgreichen Implementierung von Social Media-Strategien
Mrkwicka, Kirsten; Schögel, Marcus; Herhausen, Dennis - In: Dienstleistungsmanagement und Social Media : …, (pp. 41-63). 2013
Persistent link: https://www.econbiz.de/10009756247
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The digital marketing capabilities gap
Herhausen, Dennis; Miočević, Dario; Morgan, Robert E.; … - In: Industrial marketing management : the international … 90 (2020), pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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Complaint de-escalation strategies on social media
Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan; Herhausen, Dennis; Grewal, Dhruv; … - In: Journal of marketing 86 (2022) 4, pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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Key account management configurations and their effectiveness : a quasi-replication and extension
Herhausen, Dennis; Ivens, Björn Sven; Spencer, Robert; … - In: Industrial marketing management : the international … 101 (2022), pp. 98-112
Persistent link: https://www.econbiz.de/10013197744