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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 59 (2016) 4, pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas - In: Contemporary issues in social media marketing, (pp. 20-30). 2018
Persistent link: https://www.econbiz.de/10011715050
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay; Chen, Yubo; Kaplan, Andreas; Ognibeni, Björn - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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Special issue: Social media, the digital revolution, and the business of media : guest co-editor:
Kaplan, Andreas (ed.) - 2015
Persistent link: https://www.econbiz.de/10011433769