Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bridging Asia and the world in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
10
Online-Marketing
10
Social web
10
Beziehungsmarketing
6
Relationship marketing
6
Advertising
5
Brand management
5
Markenführung
5
Nachhaltige Entwicklung
5
Sustainable development
5
Werbung
5
Brand
4
Customer value
4
Kundenwert
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
Artificial intelligence
3
Asia
3
Asien
3
Experiment
3
Luxury brand
3
Mobile communications
3
Mobilkommunikation
3
Nachhaltigkeit
3
Perceived interactivity
3
Sustainability
3
social media
3
Advertising effects
2
Agent-based modeling
2
Agentenbasierte Modellierung
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer equity
2
Customer integration
2
Experience
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
10
Author
All
Kim, Juran
10
Chu, Shu-Chuan
3
Kim, Hyojin
1
Kim, Sang Jin
1
Ko, Eunju
1
Lee, Ki Hoon
1
Wang, Shuman
1
Yu, Xiaolei
1
Yuan, Chun Lin
1
Yuan, Chunlin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Electronic word of mouth as a promotional technique : new insights from social media
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
2
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
4
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
5
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
6
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
7
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
8
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
9
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
10
Influence of integration on interactivity in social media luxury brand communities
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
