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Empirical insights on the effect of user-generated website features on micro-conversions

Holsing, Christian; Schultz, Carsten D. - In: International journal of e-business research : an … 9 (2013) 4, pp. 33-46

Persistent link: https://www.econbiz.de/10010354430

Association rules in Web usage logfile data : empirical insights into the use of user-generated Web site features

Holsing, Christian; Schultz, Carsten D. - In: Co-created effective, agile, and trusted eServices : …, (pp. 50-62). 2013

Persistent link: https://www.econbiz.de/10010188230

The implementation of performance-oriented systems

Schiederig, Tim - 2014 - [Elektronische Ressource]

The study at hand examines the strategic perspective of the emerging phenomenon of performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT, energy and chemical industries. In all four industries, firms have likewise implemented a novel system-based offering...

Persistent link: https://www.econbiz.de/10010461513

Insights from consumer interactions on a social networking site : findings from six apparel retail brands

Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217

Persistent link: https://www.econbiz.de/10011666795

How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust

Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012269062

The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10012105499

Organizational exit strategies on social media platforms

Kruse, Björn; Schultz, Carsten D. - In: The SAGE handbook of social media marketing, (pp. 388-402). 2022

Persistent link: https://www.econbiz.de/10013368594

Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce

Schultz, Carsten D.; Paetz, Friederike - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 4-21

Persistent link: https://www.econbiz.de/10014306382