Objectives: To identify the role of content richness (video, photo and link) and time frame of the brand publication (time and date) as factors of brand posts popularity. Methods/Statistical Analysis: The data of 1488 brand posts were collected from the Face book brand pages of five...

Social networking is currently the most popular online activity among consumers worldwide. Today in business context, Social media is achieving increasing importance as a channel for consumer's online participation and engagement. Brands are developing its presence in social networking sites to...