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Website stories in times of distress
Kassinis, George; Panayiotou, Alexia - In: Management learning : the journal for managerial and … 48 (2017) 4, pp. 397-415
Persistent link: https://www.econbiz.de/10011853187
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The rhetorical construction of web 2.0 entrepreneurship
Remneland Wikhamn, Björn - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10011713489
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Sensational stories : the role of narrative characteristics in distinguishing real and fake news and predicting their spread
Hamby, Anne; Kim, Hongmin; Spezzano, Francesca - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534980
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Everyday narratives : CEO rhetoric on Twitter
Grafström, Maria; Lid Falkman, Lena - In: Journal of organizational change management 30 (2017) 3, pp. 312-322
Persistent link: https://www.econbiz.de/10011723007
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Digital storytelling and employer branding : an exploratory connection
Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287
Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the … communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …
Persistent link: https://www.econbiz.de/10011764396
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063