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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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Celebrities, social media influencers and reference groups
Chen, Peng - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 185-205). 2024
Persistent link: https://www.econbiz.de/10014529073
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Information system quality and web compatibility of Korea tourism organization's foreign language homepage
Nam, Janghyeon; Kim, Yeong Gug - In: Journal of international trade & commerce 12 (2016) 2, pp. 59-71
Persistent link: https://www.econbiz.de/10011795437
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Opinion leaders, short videos and virtual communities in the fashion industry
Chen, Peng - In: The art of digital marketing for fashion and luxury …, (pp. 51-79). 2021
Persistent link: https://www.econbiz.de/10012607299