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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong; Deng, Zhong Zhun; Chang, Ya Ping - In: Journal of retailing and consumer services 54 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
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I’m "KFC" : how brand-exclusive digital human influences brand intimacy
Zhang, Wen Qi; Zhu, Dong Hong - In: Journal of business research : JBR 197 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015436105
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen; Chang, Yaping - In: The journal of services marketing 38 (2024) 5, pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230
Persistent link: https://www.econbiz.de/10014450250