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Mediating role of social commerce trust in behavioral intention and use
Jeyaraj, Anand; Ismagilova, Elvira; Jadil, Yassine; … - In: Information systems management 40 (2023) 4, pp. 354-370
Persistent link: https://www.econbiz.de/10014454755
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550