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~subject:"Social Web"
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THE DISTRIBUTION NETWORK DEVEL...
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Social Web
Werbung
12,753
Advertising
12,616
Werbewirkung
4,863
Advertising effects
4,815
Consumer behaviour
3,918
Konsumentenverhalten
3,806
Internet marketing
1,813
Online-Marketing
1,811
Theorie
1,765
Theory
1,740
advertising
1,469
Marketing
1,021
Marketingmanagement
934
Marketing management
928
USA
850
Brand management
839
Markenführung
815
United States
745
Social web
687
Markenartikel
670
Deutschland
659
Brand
621
Brand image
540
Markenimage
537
Germany
491
Pricing strategy
461
Preismanagement
460
Zielgruppe
439
Werbewirtschaft
433
Target group
430
Advertising industry
400
Internet
363
Emotion
311
Experiment
301
Game theory
299
Wettbewerb
295
Spieltheorie
294
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286
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283
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Arora, Taanika
6
Fogel, Joshua
6
Tucker, Catherine
6
Hayes, Jameson L.
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Russo, Antonio
5
Chen, Huan
4
Chiou, Lesley
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Kim, Jihye
4
Kim, Juran
4
King, Karen Whitehill
4
Noort, Guda van
4
Poels, Karolien
4
Quinn, Martin
4
Schweidel, David A.
4
Seiler, Stephan
4
Singh, Pratibha
4
Sinha, Neena
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Berthon, Pierre R.
3
Buzeta, Cristian
3
Campbell, Colin
3
Campbell, Colin L.
3
Dwivedi, Yogesh K.
3
Ershov, Daniel
3
Fossen, Beth L.
3
Gopinath, Shyam
3
Huang, Yan
3
Hudders, Liselot
3
Janssen, Loes
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
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Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Consumers, Health and Food Executive Agency
1
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
24
Journal of business research : JBR
19
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of retailing and consumer services
14
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Marketing science
10
Cogent business & management
9
Journal of current issues and research in advertising
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
CESifo working papers
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
5
Springer eBook Collection
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Internet policy review : journal on internet regulation
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of interactive marketing
4
Journal of internet commerce
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Research
4
Technological forecasting & social change : an international journal
4
Asia marketing journal
3
Business horizons
3
Corporate communications : an international journal
3
Electronic commerce research
3
European Advertising Academy
3
European journal of marketing : EJM
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic business : IJEB
3
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ECONIS (ZBW)
687
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1
Managing new(s) conversations : the role of social media in news provision and participation
Nel, François
;
Westlund, Oscar
- In:
Handbook of social media management : value chain and …
,
(pp. 179-200)
.
2013
Persistent link: https://www.econbiz.de/10009762886
Saved in:
2
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
3
Social media as an enabler of marketing strategies
Kujur, Fedric
;
Singh, Saumya
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 373-381
Persistent link: https://www.econbiz.de/10011560880
Saved in:
4
Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials
VanderPloeg, Alyson
;
Domina, Tanya
;
Lee, Seung-Eun
- In:
International journal of social entrepreneurship and …
5
(
2020
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012523183
Saved in:
5
Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution
Sánchez Garza, Miriam Nanyeli
;
Sánchez Limón, …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-15
: entertainment, sharing,
advertising
and personalization. It is also concluded that these activities have a positive effect on brand …
Persistent link: https://www.econbiz.de/10014529732
Saved in:
6
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Noor Fadhiha Mokhtar
;
Zuha Rosufila Abu Hasan
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10014309270
Saved in:
7
Virtual influencers and corporate reputation : from marketing game to empirical analysis
Xin, Baogui
;
Hao, Yaru
;
Xie, Lei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 759-786
Persistent link: https://www.econbiz.de/10015062964
Saved in:
8
SEP's marketing strategies to adapt to changing environment : the case of Fischer™
Li, Xinshi
;
Yuan, Ruizhi
- In:
Sharing Economy Platforms : A Casebook for …
,
(pp. 7-20)
.
2024
Persistent link: https://www.econbiz.de/10015102062
Saved in:
9
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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