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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Metaverse - the new marketing universe
Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver - In: The journal of business strategy 44 (2023) 3, pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
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Understanding branding is demanding ...
Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530