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Argyris, Young Anna
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Multichannel management gets "social"
Pozza, Ilaria Dalla
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1274-1295
Persistent link: https://www.econbiz.de/10010414787
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Corporate use of social media : technology affordance and external stakeholder relations
Argyris, Young Anna
;
Monu, Kafui
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
2
,
pp. 140-168
Persistent link: https://www.econbiz.de/10011295553
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Transforming the news value chain in the social era : a community perspective
Hernandez Serrano, Maria Jose
;
Greenhill, Anita
; …
- In:
Supply chain management : an international journal
20
(
2015
)
3
,
pp. 313-326
Persistent link: https://www.econbiz.de/10011376658
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4
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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5
Benefit-cost analysis of social media facilitated bystander programs
Ebers, Axel
;
Thomsen, Stephan L.
- In:
Journal of benefit-cost analysis : JBCA
12
(
2021
)
2
,
pp. 367-393
Persistent link: https://www.econbiz.de/10012593155
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6
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
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7
Polarization and social media : a systematic review and research agenda
Arora, Swapan Deep
;
Singh, Guninder Pal
;
Chakraborty, …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013473205
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8
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
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9
Three layers of abstraction : a conceptual framework for theorizing digital multi-sided platforms
Poniatowski, Martin
;
Lüttenberg, Hedda
;
Beverungen, Daniel
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 257-283
Persistent link: https://www.econbiz.de/10013267872
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10
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
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