Shen, Han; Song, Chengyi; Li, Mimi; Jiang, Qian - In: Advances in hospitality and leisure : Volume 11, (pp. 89-107). 2015
SNS, namely social networking sites, has become one of the most effective and fast channels of information diffusion and dissemination. As an influential way of online marketing, SNS has been increasingly used by tourism organizations and enterprises to shape their destination image. On the...