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Handbook of research on business social networking ; Vol. 2
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of destination marketing & management : JDMM
1
Journal of fashion marketing and management
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
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2
Web Acceptance Model (WAM) : moderating effects of user experience
Castañeda, J. Alberto
;
Muñoz-Leiva, Francisco
;
Luque …
- In:
Information & management : the internat. journal of …
44
(
2007
)
4
,
pp. 384-396
Persistent link: https://www.econbiz.de/10003656031
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3
The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
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4
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
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5
Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz
;
Barrio-García, Salvador del
; …
- In:
Tourism management : research, policies, practice
108
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015337303
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