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Online presence is essential for companies operating in the social economy. The health crisis resulting from Covid-19 has reinforced the need to access the Internet and develop online commerce. This paper analyses the online presence of Catalan agricultural cooperatives, their level of maturity...
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The productivity of Indonesian agri-food, especially rice, has been declining over the last decade. A decreasing emphasis on technology innovation and dissemination has been cited as a possible cause of this problem. Information and communication technologies (ICTs) can play a crucial role in...
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Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...
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Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...
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