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Persistent link: https://www.econbiz.de/10014460305
We consider a strategic online social network that controls information flows between agents in a social learning setting. Agents on the network select among products of competing firms of unknown quality. The network sells advertising to firms. We consider display advertising, which is standard...
Persistent link: https://www.econbiz.de/10014141075
In online social networks, social information, i.e., content generated and shared by users (e.g., past purchases), can be a substitute for sponsored advertising, which constitutes the network's main source of revenue. When will social information be let to spread freely over the platform? We...
Persistent link: https://www.econbiz.de/10014343684
We consider a general model of boundedly rational opinion formation in social networks. We show that long run opinions are extremely vulnerable to unilateral subtle manipulation. For a given updating system, any agent can drive the long run opinions of all agents to an arbitrary desired opinion,...
Persistent link: https://www.econbiz.de/10012931872
We consider a strategic online social network that controls information flows between agents in a social learning setting. Agents on the network select among products of competing firms of unknown quality. The network sells advertising to firms. We consider display advertising, which is standard...
Persistent link: https://www.econbiz.de/10013011061