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Engaging New Users with Introductory Incentives : Evidence from an Online Health Community

Zhang, Xiaofei - 2019

This paper studies the impact of short-term introductory incentives on new users' retention and contribution in online communities. We draw on a policy change in a large online health community to compare new physicians who are affected by the policy versus those who are not. Based on the...

Persistent link: https://www.econbiz.de/10012903750

Deploying gamification to engage physicians in an online health community : an operational paradox

Liu, Jianwei; Zhang, Xiaofei; Meng, Fanbo; Lai, Kee-hung - In: International journal of production economics 228 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012303966

General knowledge-sharing and patient engagement in online health communities : an inverted U-shaped relationship

Meng, Fanbo; Liu, Yixuan; Zhang, Xiaofei; Liu, Libo - In: Journal of knowledge management 28 (2024) 3, pp. 763-788

Persistent link: https://www.econbiz.de/10014496630

Is virtual streamer useful? : effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks

Xie, Jifei; Wu, Haoyu; Liu, Kexi; Cui, Yunce; Zhang, Xiaofei - 2024

Persistent link: https://www.econbiz.de/10015101949

What affects patients' choice of consultant : an empirical study of online doctor consultation service

Huang, Xiao; Sun, Pu; Zhang, Xiaofei; Wu, Jiang - In: Electronic commerce research 24 (2024) 4, pp. 2903-2925

Persistent link: https://www.econbiz.de/10015196553