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Understanding social influence in Facebook fundraising : relationship strength, immediacy of needs, and number of donations
Xue, Fei; Zhou, Lijie - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10014438976
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045