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The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp - In: International journal of market research : JMRS ; the … 55 (2013) 6, pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
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Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao; Bang, Nguyen; Klaus, Philipp; Wu, Meng-Shan - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
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Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp; Bang, Nguyen - In: Journal of strategic marketing 21 (2013) 5, pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
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Is digital fashion the future of the metaverse? : insights from YouTube comments
Van Ha Luong; Tarquini, Annalisa; Anadol, Yaprak; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10015095387
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Value proposal co-creation in online community-based idea contests
Kelleher, Carol; Céilleachair, Aonghus Ó.; Helkkula, Anu - In: Innovating in practice : perspectives and experiences, (pp. 291-316). 2017
Persistent link: https://www.econbiz.de/10011570081