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Social Web
Consumer behaviour
9
Konsumentenverhalten
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Innovation adoption
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Innovationsakzeptanz
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Thailand
6
Technology Acceptance Model (TAM)
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Electronic Banking
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Online-Handel
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United States
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E-commerce
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Online-Marketing
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Personalisierung
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Personalization
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Social web
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Vertrauen
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Virales Marketing
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e-commerce
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Changchit, Chuleeporn
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Alicha Treerotchananon
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Cutshall, Robert
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Klaus, Timothy
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Pham, Dung
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Journal of global information management
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Journal of internet commerce
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
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2
Determinants of social commerce adoption : an empirical study of Vietnamese consumers
Cutshall, Robert
;
Changchit, Chuleeporn
;
Pham, Huong
; …
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 133-159
Persistent link: https://www.econbiz.de/10013178085
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