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Social Web
Consumer behaviour
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Konsumentenverhalten
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Product placement
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Marketing ethics
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Social shopping rewards
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Altobello, Suzanne A.
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Coker, Kesha K.
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
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2
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
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