Purpose Corporate managers must find a way to communicate their CSR activities to stakeholders without creating a boomerang effect where the CSR messages create resentment of instead of support for the corporation. One alternative is to use social media channels because they are low cost and can...

Purpose This chapter proposes a framework for analyzing how stakeholder-initiated challenges through social media and traditional media can shape the meaning of responsible behavior and pressure organizations to alter irresponsible behavior in order to protect their reputations....