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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth; Roggeveen, Anne L.; Grewal, Dhruv; … - In: The journal of consumer marketing 33 (2016) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan; Herhausen, Dennis; Grewal, Dhruv; … - In: Journal of marketing 86 (2022) 4, pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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Social media and Big Data in consumer behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10011524095
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Social Media and Big Data in Consumer Behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10012682671
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Complaint de-escalation strategies on social media
Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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On the role of normative influences in commercial virtual communities
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003
Persistent link: https://www.econbiz.de/10001780974
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269