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Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site

Martin, Sebastian; Grüb-Martin, Birgit - In: International review on public and non-profit marketing 17 (2020) 3, pp. 331-352

Persistent link: https://www.econbiz.de/10012292920

When public utilities like to talk on Facebook

Martin, Sebastian - In: Zeitschrift für Energiewirtschaft : ZfE 41 (2017) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10012004080

Stakeholder dialogue on Facebook : findings from German, Austrian and Swiss public utilities

Martin, Sebastian - In: International journal of energy sector management : IJESM 11 (2017) 2, pp. 257-267

Persistent link: https://www.econbiz.de/10011741895

The rise of Facebook-based communication in the energy sector : a longitudinal analysis of German and Austrian utility companies

Martin, Sebastian - In: Zeitschrift für Energiewirtschaft : ZfE 40 (2016) 2, pp. 89-96

Persistent link: https://www.econbiz.de/10011742015

Effects of sociodemographic variables on electronic word of mouth : evidence from emerging economies

Mladenovi´c, Dušan; Rrustemi, Visar; Martin, Sebastian; … - 2022

Electronic Word of Mouth (eWOM) engagement on social networking sites (SNSs) is influenced by social relationship factors and this influence is assumed to be consistent. This study investigates the effects of social relationship variables in the context of emerging economies. It also observes...

Persistent link: https://www.econbiz.de/10013483780

The current state of research of word-of-mouth in the health care sector

Pauli, Gerlinde; Martin, Sebastian; Greiling, Dorothea - In: International review on public and non-profit marketing 20 (2023) 1, pp. 125-148

Persistent link: https://www.econbiz.de/10014252130