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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Does consumer empowerment enhance brand page stickiness? : the role of brand page experience and brand love
Mostafa, Rania B.; Temerak, Mohamed Sobhy - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1136-1154
Persistent link: https://www.econbiz.de/10015324460
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A road to empowernment : social media use by women entrepreneurs in Egypt
Beninger, Stefanie; Ajjan, Haya; Mostafa, Rania B.; … - In: International journal of entrepreneurship and small business 27 (2016) 2/3, pp. 308-332
Persistent link: https://www.econbiz.de/10011583615
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The effect of salespeople skills on selling behaviors : the moderating role of social media
Mostafa, Rania B.; Kasamani, Tamara - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 961-993
Persistent link: https://www.econbiz.de/10013357211