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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249