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Social Web
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Data-driven business model innovation
Sorescu, Alina
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 691-696
Persistent link: https://www.econbiz.de/10011803485
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2
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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3
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
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