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Social Web
Consumer behaviour
107,392
Konsumentenverhalten
104,948
Unternehmenskultur
20,725
Corporate culture
20,114
Theorie
15,692
Theory
15,498
Relationship marketing
13,517
Beziehungsmarketing
13,483
Brand management
9,506
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9,468
Kultur
9,346
Kulturelle Identität
9,038
Culture
8,960
Online-Handel
8,948
Online retailing
8,936
Elderly people
8,643
Ältere Menschen
8,625
Cultural identity
8,478
Brand image
8,161
Markenimage
8,129
Customer satisfaction
7,634
Deutschland
7,597
USA
7,540
Kundenzufriedenheit
7,466
Social web
7,456
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7,079
Brand
7,067
United States
6,919
Germany
6,845
Online-Marketing
5,818
Internet marketing
5,803
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5,680
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5,595
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5,537
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5,249
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5,203
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5,084
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5,043
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5,042
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Filieri, Raffaele
28
Dwivedi, Yogesh K.
25
Law, Rob
23
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
18
Rita, Paulo
17
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Ozuem, Wilson
14
Bilgihan, Anil
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Stephen, Andrew T.
12
Hajli, Nick
11
Malthouse, Edward C.
11
Veloutsou, Cleopatra
11
Füller, Johann
10
Harrigan, Paul
10
Schivinski, Bruno
10
Schweidel, David A.
10
Yoon, Hye Jin
10
Aw, Eugene Cheng-Xi
9
Cheah, Jun-Hwa
9
Luo, Xueming
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
Moro, Sérgio
9
Ooi, Keng-Boon
9
Pavlou, Paul A.
9
Rather, Raouf Ahmad
9
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GFK
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Center Data
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Wageningen Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
7
American Marketing Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Information Resources Management Association
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National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
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1
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1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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1
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1
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1
IFLA General Conference
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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Journal of business research : JBR
316
Journal of retailing and consumer services
276
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Technological forecasting & social change : an international journal
92
International journal of hospitality management
83
Psychology & marketing
82
The journal of product & brand management
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
International journal of advertising : the review of marketing communications
73
Journal of marketing communications
73
Journal of internet commerce
72
Journal of promotion management : innovations in planning and applied research
72
International journal of consumer studies
67
Electronic commerce research
65
International journal of electronic marketing and retailing : IJEMR
62
Tourism management : research, policies, practice
62
Information systems research : ISR
59
Asia Pacific journal of marketing and logistics
58
Journal of management information systems : JMIS
58
International journal of contemporary hospitality management
56
Journal of electronic commerce research : JECR
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
The journal of brand management : an international journal
48
Cogent business & management
45
Journal of hospitality marketing & management
45
Journal of marketing
45
International journal of business information systems : IJBIS
44
Young consumers : insight and ideas for responsible marketers
43
Journal of travel and tourism marketing
40
Marketing intelligence & planning
40
Marketing science
40
Journal of marketing management : MM
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
International journal of technology marketing : IJTMkt
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of fashion marketing and management
36
Journal of strategic marketing
36
International journal of electronic commerce : IJEC
35
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ECONIS (ZBW)
7,456
EconStor
1
OLC EcoSci
1
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1
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date (oldest first)
1
How
culture
shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group
collectivism
, indulgence, and masculinity
Chwialkowska, Agnieszka
;
Kontkanen, Minnie
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
Saved in:
2
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
3
What motivates international tourists' positive word-of-mouth? : the effect of individualist and collectivist cultural orientations
Zhong, Lina
;
Zhu, Mengyao
;
Li, Xiaonan
;
Morrison, …
- In:
Tourism review
80
(
2025
)
6
,
pp. 1175-1192
Persistent link: https://www.econbiz.de/10015422142
Saved in:
4
A cross-national study of the influence of
individualism
and
collectivism
on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
5
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria
;
Nairn, Agnès
;
Lowrey, Tina M.
; …
- In:
International journal of market research
63
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
Saved in:
6
How collectivistic values affect online word-of-mouth
Pezzuti, Todd
;
Leonhardt, James M.
- In:
International journal of market research
63
(
2021
)
4
,
pp. 436-453
Persistent link: https://www.econbiz.de/10012593923
Saved in:
7
Disengagement toward brand-based online communities : the role of
culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
8
The influence of
culture
in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
9
Memetic logics of participation : fitness body
culture
on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
10
Connection overload? : a cross cultural study of the consequences of social media connection
Larose, Robert
;
Connolly, Regina
;
Lee, Hyegyu
;
Li, Kang
; …
- In:
Information systems management
31
(
2014
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10010383215
Saved in:
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