Organizations can use social media analytics as an effective assessment tool from behavioral perspectives, HR as well as business process to collaboratively build competency framework. The present piece of work is an attempt to put forth social media as a contemporary model in the light of the...

Online brand communities are a double-edged sword; providing marketing managers with numerous opportunities to engage with their customers as well as pose serious threats that arise from online consumer empowerment. However, scholars seem to review only the positive aspects; thus, its lesser...