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Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho; Jiang, Juncai; Bruce, Norris I. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
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Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee; Kim, Hanyoung; Seo, Youngji; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
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You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin; Kim, Hyejin; Kim, Yunhwan - In: Journal of advertising research 59 (2019) 4, pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
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The effects of social information cues featured in SNS ads on unfamiliar product adoption
Kim, Hyejin; Park, Keonyoung; Eighmey, John - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 541-569
Persistent link: https://www.econbiz.de/10012179044
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly); Kim, Hyejin; Kim, Yoojung - In: International journal of advertising : the review of … 42 (2023) 6, pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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Voices of transitions : Korea's online news media and user comments on the energy transition
Kim, Byungjun; Yang, Soeun; Kim, Hana - In: Energy policy : the international journal of the … 187 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015114969
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The power of "Likes" : the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
Seo, Youngji; Kim, Hanyoung; Ko, Youngjee; Yoon, Hye Jin; … - In: Journal of marketing communications 31 (2025) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10015417235
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Sequencing of humor and risk information in social media public service announcements on vaccines : the moderating role of vaccination calculation
Seo, Ja Kyung; Yoon, Hye Jin; Kim, Hanyoung; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 15 (2025) 2/3, pp. 338-362
Persistent link: https://www.econbiz.de/10015423868