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Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle; Simmonds, Hamish - In: The journal of product & brand management 26 (2017) 4, pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
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The ties that bind? : online musicians and their fans
Daellenbach, Kate; Kusel, Rachael; Rod, Michel - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
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Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan; Soboleva, Alena; Daellenbach, Kate; … - In: The journal of brand management : an international journal 24 (2017) 4, pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
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Tweets for tots : using Twitter to promote a charity and its supports
Soboleva, Alena; Burton, Suzan; Daellenbach, Kate; … - In: The journal of consumer marketing 34 (2017) 6, pp. 515-523
Persistent link: https://www.econbiz.de/10011814488