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Online reviews and its impact on brand equity
Chakraborty, Uttam; Bhat, Savita - In: International journal of internet marketing and … 12 (2018) 2, pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam; Bhat, Savita - In: Global business review 20 (2019) 3, pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
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Psychological empowerment of women entrepreneurs : a netnographic study on Twitter
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Management research review 45 (2022) 6, pp. 717-734
Persistent link: https://www.econbiz.de/10013284954
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Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 374-392
Persistent link: https://www.econbiz.de/10014506451
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Are online reviews credible? : the effects of online reviews for the adoption of MOOCs for E-learning
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of decision systems 32 (2023) 4, pp. 678-699
Persistent link: https://www.econbiz.de/10014422181
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Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118
Persistent link: https://www.econbiz.de/10014567152