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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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Cultural memory and the heritagisation of a music consumption community
O'Reilly, Daragh; Doherty, Kathy; Carnegie, Elizabeth; … - In: Arts and the market 7 (2017) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10011815159
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An advanced netnographic framework for analyzing brand community overlap conflicts in the phygital brand community (PBC) environment
Levy, Yann; Sabri, Ouidade - In: Qualitative market research : an international journal 27 (2024) 3, pp. 366-387
Persistent link: https://www.econbiz.de/10015324654
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When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement
Sabri, Ouidade; El Hana, Nadr; Abidi, Zineb; Martin, Silvia - In: Psychology & marketing 41 (2024) 2, pp. 254-275
Persistent link: https://www.econbiz.de/10014467491
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777