Narrow search
Showing 1 - 10 of 16
Cover Image
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Cover Image
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair - In: International journal of information systems and change … 10 (2018) 2, pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Cover Image
The plight of humanity : online impulse shopping in China
Akram, Umair; Peng, Hui; Khan, Muhammad Kaleem; … - In: Human systems management : HSM 36 (2017) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10011705664
Cover Image
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad; Zeng, Jianqiu; Akram, Umair; Tanveer, Yasir - In: International journal of enterprise information systems … 16 (2020) 2, pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Cover Image
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad; Safeer, Asif Ali; Majeed, Abdul - In: Marketing intelligence & planning 42 (2024) 6, pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Cover Image
Understanding the effects of internet usage behavior on eWOM
Bilal, Muhammad; Zeng, Jianqiu; Akram, Umair; Tanveer, Yasir - In: International journal of information systems in the … 12 (2020) 3, pp. 93-113
Persistent link: https://www.econbiz.de/10012294090
Cover Image
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum; Wang, Changfeng; Tanveer, Yasir; Akram, Umair - In: International journal of information systems and change … 11 (2019) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Cover Image
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Cover Image
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
Bilal, Muhammad; Zhang, Yunfeng; Cai, Shukai; Akram, Umair - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Cover Image
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678