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Visual listening in: extracting brand image portrayed on social media

Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019

Persistent link: https://www.econbiz.de/10012494099

Visual listening in : extracting brand image portrayed on social media

Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science 39 (2020) 4, pp. 669-686

Persistent link: https://www.econbiz.de/10012294596

Detecting product adoption intentions via multiview deep learning

Zhang, Zhu; Wei, Xuan; Zheng, Xiaolong; Li, Qiudan; … - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 541-556

Persistent link: https://www.econbiz.de/10013359113

Does high-frequency social media data improve forecasts of low-frequency consumer confidence measures?

Lehrer, Steven F.; Xie, Tian; Zeng, Tao - In: Journal of financial econometrics 19 (2021) 5, pp. 910-933

Persistent link: https://www.econbiz.de/10012799054

AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

Predicting user behavior in electronic markets based on personality-mining in large online social networks : a personality-based product recommender framework

Büttner, Ricardo - In: Electronic markets : the international journal on … 27 (2017) 3, pp. 247-265

Persistent link: https://www.econbiz.de/10011751444

Consumer behavior in the online classroom : using video analytics and machine learning to understand the consumption of video courseware

Zhou, Mi; Chen, George H.; Ferreira, Pedro; Smith, … - In: Journal of marketing research 58 (2021) 6, pp. 1079-1100

Persistent link: https://www.econbiz.de/10012794313

Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective

Kennedy, Heather; Kunkel, Thilo; Funk, Daniel C. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 265-277

Persistent link: https://www.econbiz.de/10012816107

Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews

Ali Ahani; Nilashi, Mehrbakhsh; Bin Ibrahim, Othman; … - In: International journal of hospitality management 80 (2019), pp. 52-77

Persistent link: https://www.econbiz.de/10012058610

Machine Learning-Based Mathematical Modelling for Prediction of Social Media Consumer Behavior Using Big Data Analytics

Alam, Mansaf - 2023

Social media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer...

Persistent link: https://www.econbiz.de/10014263031