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Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam; Rathore, Sumangla; Panwar, Avinash - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 154-167). 2016
Persistent link: https://www.econbiz.de/10011430642
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by...
Persistent link: https://www.econbiz.de/10011728344
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Researching the use of social media in operations and supply chain management : What can we learn from other business disciplines?
Cheng, T.C.E; Lam, Hugo K.S; Lyons, Andrew; Yeung, Andy - 2021
In this guest editorial, we introduce the seven papers accepted for publication in the special issue of International Journal of Operations & Production Management on “The Use of Social Media in Operations and Supply Chain Management (OSCM)”. Moreover, we review 159 social media papers...
Persistent link: https://www.econbiz.de/10014088751