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An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter
Sridevi, P.; Kumar, N. Saikiran; Vedanthachari, Lakshmi … - In: International journal of business innovation and … 33 (2024) 2, pp. 168-191
Persistent link: https://www.econbiz.de/10015062852
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Examining customer's intention to rely on online reviews
Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10013256323