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Let them talk! : managing primary and extended online brand communities for success
Noble, Charles H.; Noble, Stephanie M.; Adjei, Mavis T. - In: Business horizons 55 (2012) 5, pp. 475-483
Persistent link: https://www.econbiz.de/10009623104
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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Enhancing relationships with customers through online brand communities
Adjei, Mavis T.; Noble, Charles H.; Noble, Stephanie M. - In: MIT sloan management review 53 (2011/12) 4, pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063