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The impact of social presence cues in social media product photos on consumers' purchase intentions
Poirier, Sara-Maude; Cosby, Sarah; Sénécal, Sylvain; … - In: Journal of business research : JBR 185 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015147870
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Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584