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~subject:"Social Web"
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Social Web
Beziehungsmarketing
33
Consumer behaviour
33
Konsumentenverhalten
33
Relationship marketing
33
South Africa
29
Customer satisfaction
24
Kundenzufriedenheit
24
Südafrika
22
Lieferantenmanagement
17
Supplier relationship management
17
Confidence
15
Vertrauen
15
Dienstleistungsqualität
12
Service quality
12
B-to-B-Marketing
11
Business-to-business marketing
11
Trust
8
E-commerce
7
Electronic Commerce
7
Satisfaction
7
Social web
7
Arbeitszufriedenheit
6
Job satisfaction
6
Online retailing
6
Online-Handel
6
Brand management
5
Innovation adoption
5
Innovationsakzeptanz
5
Loyalty
5
Markenführung
5
Salespeople
5
Verkaufspersonal
5
Viral marketing
5
Virales Marketing
5
Zufriedenheit
5
Brand
4
Customer loyalty
4
Internet marketing
4
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English
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Mpinganjira, Mercy
6
Izogo, Ernest
2
Roberts-Lombard, Mornay
2
Eze, Austin Chinonso
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Liu, Hongfei
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Matikiti-Manyevere, Rosemary
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Van Tonder, Estelle
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Digital Business in Africa : Social Media and Related Technologies
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business & economics research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
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ECONIS (ZBW)
7
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1
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
2
Precursors of trust in virtual health communities : a hierarchical investigation
Mpinganjira, Mercy
- In:
Information & management : the internat. journal of …
55
(
2018
)
6
,
pp. 686-694
Persistent link: https://www.econbiz.de/10011906938
Saved in:
3
Willingness to reciprocate in virtual health communities : the role of social capital, gratitude and indebtedness
Mpinganjira, Mercy
- In:
Service business
13
(
2019
)
2
,
pp. 269-287
Persistent link: https://www.econbiz.de/10012124316
Saved in:
4
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest
;
Eze, Austin Chinonso
;
Mpinganjira, Mercy
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
Saved in:
5
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
6
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
7
A theoretical framework for managing CSR plans and related initiatives in the modern business environment
Van Tonder, Estelle
;
Roberts-Lombard, Mornay
- In:
Journal of business & economics research
11
(
2013
)
12
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010247737
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