China’s recent shift to a two-child policy has important implications for the mother and baby industry in China. E-commerce platforms of pregnancy and parenting are likely to see substantial growth in the coming years. This paper looks at mothers’ intention to continue using a community...

Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...

Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...

Social media has increasingly been used in both personal and professional communications. Past studies note that individuals of digital fluency present distinctive behaviors in technology use. However, limited research has explored how digital fluency affects the relationship between individual...