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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948
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Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola; Polonsky, Michael J.; MacQuilken, Lisa - In: Australasian marketing journal 22 (2014) 3, pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Social inclusion through cultural engagement among ethnic communities
Le, Huong; Polonsky, Michael J.; Arambewela, Rodney - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313