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~subject:"Social Web"
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Social Web
Consumer behaviour
36
Konsumentenverhalten
35
Social web
17
Brand image
12
Markenimage
12
Brand
11
Brand management
11
Markenartikel
11
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9
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Marketingmanagement
7
Mobile Anwendung
6
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6
Advertising
5
Brand loyalty
5
Confidence
5
Customer integration
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Service-dominant logic
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
Werbung
5
Betriebliche Wertschöpfung
4
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4
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4
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Albinsson, Pia A.
7
Furner, Christopher P.
5
Tran, Trang P.
3
Drake, John R.
2
Kopf, Dennis
2
Lin, Chien-Wei
2
Tran, Trang
2
Wolf, Marco
2
Zinko, Robert
2
Anderson, Kelley Cours
1
Baalbaki, Sally
1
Blanchflower, Tiffany M.
1
Bradbury, Dan R.
1
Chatterjee, Lagnajita
1
Chaudhury, Sarita Ray
1
Cruz, Ryan E.
1
Ducarroz, Caroline
1
Goh, Samuel H.
1
Guzman, Francisco
1
Kisling, Eric
1
Muldrow, Adrienne F.
1
Paul, Ravi
1
Perera, B. Yasanathi
1
Perera, B. Yasanthi
1
Perera, Yasanthi
1
Sen, Sandipan
1
Shanahan, Tyler
1
Taylor, Erik C.
1
Van Steenburg, Eric
1
Yoon, Tom E.
1
Zinko, Robert A.
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Journal of retailing and consumer services
2
Electronic markets : the international journal on networked business
1
Global journal of business research : GJBR
1
International journal of networking and virtual organisations : IJNVO
1
International journal of services technology and management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Journal of marketing theory and practice : JMTP
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The Routledge companion to digital consumption
1
The dark side of social media : a consumer psychology perspective
1
Understanding collaborative consumption
1
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ECONIS (ZBW)
17
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1
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
2
Personalized ads on Facebook : an effective marketing tool for online marketers
Tran, Trang P.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 230-242
Persistent link: https://www.econbiz.de/10011747844
Saved in:
3
A longitudinal study of the interplay between team dynamics and media use in virtual teams
Furner, Christopher P.
;
Drake, John R.
;
Paul, Ravi
- In:
International journal of networking and virtual …
29
(
2023
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014436609
Saved in:
4
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigation
Furner, Christopher P.
;
Zinko, Robert A.
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
Saved in:
5
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
10
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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