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Measuring e-service quality :...
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Social Web
Consumer behaviour
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Beziehungsmarketing
16
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16
Online retailing
15
Online-Handel
15
Social web
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Dienstleistungsqualität
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Indien
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Kundenzufriedenheit
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Service quality
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Mobilkommunikation
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Shankar, Amit
8
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Roy, Gobinda
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Basu, Rituparna
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Jebarajakirthy, Charles
3
Mehrotra, Ankit
3
Mukherjee, Srabanti
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Alzeiby, Ebtesam Abdullah
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Ashaduzzaman, Md
1
Baabdullah, Abdullah Mohammed
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Balaji, M. S.
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Behl, Abhishek
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Dwivedi, Yogesh K.
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Journal of retailing and consumer services
3
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
Journal of global information management
1
Journal of global marketing
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
2
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
3
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
4
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
5
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
6
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
7
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
8
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
9
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
10
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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